December 7 - 9, 2014
Kellogg Hotel and Conference Center
Tuskegee, AL  36088 
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Tuesday, December 9 • 10:45am - 12:00pm
Session 29: Urban Agricultural Program

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  • Morris Henderson and  D. Min, 31st Street Baptist Church and William Crutchfield, Virginia State University

Urban Agriculture and the Church: The New Frontier for the 21st Century


Description: Using the public/private partnership approach, 31st Street Baptist Church has been able to address the issues associated with “food deserts” by teaming up with local and federal governmental agencies, non-profits and the 1890 land grant institutions of higher learning. Additionally, through affiliations with health care providers, we have connected dietary and nutritional professionals to assist in meeting the holistic needs of the individual and provide educational information that gives clients opportunities to change their behavior and improve their quality of life.

  • Matthew Browning and Stacy Herrick, West Virginia State University 

Farming-It’s So Citified: An Urban Agriculture Marketing Campaign


                Description: Urban agriculture has significantly increased in popularity over the last few years

among West Virginia communities. To address this growing interest, Extension Services at West Virginia State University (WVSU) and West Virginia University (WVU) partnered with local agencies to host the inaugural West Virginia Urban Agriculture Conference, offering expert instruction on regionally relevant topics. An innovative marketing campaign was developed to generate buzz and increase participation using character-based marketing tactics delivered through social media platforms, print communication, traditional media and merchandise. The cornerstone of the campaign was Chicken Stu, the official “spokes-chicken” of the conference, who shared his journey from the farm to the city via social media.


Alice Paris

Tuskegee University (Retired)
Tuskegee University (Retired)

avatar for Matt Browning

Matt Browning

Director of Communications, West Virginia State University
Marketing and communications.

Morris Henderson

Virginia State University
Virginia State University

Tuesday December 9, 2014 10:45am - 12:00pm CST
Meeting Rooms F&G

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