December 7 - 9, 2014
Kellogg Hotel and Conference Center
Tuskegee, AL  36088 
Back To Schedule
Monday, December 8 • 9:45am - 10:45am
Session 5: Build Your Brand, Pursue Your Passions, Package Your Genius

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Social media has increasingly leveled the playing field when it comes to creating awareness for yourself, your business or your community projects. But are you getting the most out of these powerful online tools? Do you know how to use social media strategically in order to get the word about your projects and connect with your constituents?


In this information-packed presentation, personal branding and PR expert Amanda Miller Littlejohn will share tips, tricks and strategies to help you how effectively build your brand.  She'll show you how to leverage inexpensive web and social media tools so that you can create opportunities for exposure, awareness and commerce.


You will learn:

  • The power of social media and how you can use it to connect with people in your community and around the world
  • How to determine which social media platforms you should invest your time in, and how you should approach each one
  • The elements of a dynamic social media presence - content, messaging and visual branding
  • Leveraging the web and your social media presence to garner MORE exposure through media interviews, speaking opportunities and conference invitations
  • Follow up strategies that will transform followers and fans into contracts and customers


Catherine Barnett

Project Enterprise
Project Enterprise


Amanda Miller Littlejohn

Personal Branding Coach, AML Consulting and Mopwater Social PR

Monday December 8, 2014 9:45am - 10:45am CST

Attendees (0)